Case Study: How Elcano Boosted ROAS & CTR for a National Fundraising Campaign
Learn how Elcano optimized for performance goals, highlighting the importance and effectiveness of programmatic curation.
Curation is Not a Buzzword (Unless You’re Doing it Wrong)
At Elcano we’re building the most advanced curation desk in the industry, helping all parties fully harness the power of curation technology.
Does Curation Really Benefit the Publisher?
Curation is about reshaping the programmatic landscape to ensure we’re delivering consistent value to those who create the content that drives the ecosystem.
Curation Isn’t Static: Why Optimization is the Key
Our approach at Elcano emphasizes the integration of advanced technology with human expertise.