• Curation unlocks the ability to optimize campaigns from the supply-side, ensuring spend is allocated to higher performing data:inventory combinations faster.

• Curation helps simplify and shorten the supply chain by eliminating redundant or inefficient hops, leading to lower tech fees, increased transparency, and improved auction dynamics.

• Through curated deal IDs, advertisers gain more control over inventory selection, data layers, and pricing structures, enabling custom strategies that align with specific KPIs, brand safety requirements, or ethical considerations.

• This reduces noise and inefficiency in the open exchange.

• Buyers receive access to more relevant impressions with less waste.

• Curated deals are DSP agnostic by nature and transacted upon via a deal ID.

• Curators can monetize their data, tech, or domain expertise without owning the inventory.

• By offloading tasks like deal generation, deal mapping, and optimization to curation partners, internal teams reduce manual overhead and streamline workflows, freeing up resources to focus on higher-value initiatives.

Ensure media spend is not being misallocated across made-for-advertising properties or websites that could compromise your brand’s message.

Curation opens the door to new data partnerships, premium publishers, and emerging formats, without requiring custom integrations or platform commitments, giving buyers flexible access to innovation at scale.