Case Study: How Elcano Boosted ROAS & CTR for a National Fundraising Campaign
In partnership with SmartMedia Technologies, Elcano supported a national animal foundation’s 2025 fundraising campaign with a curated programmatic media strategy designed to engage high-intent charitable donors.
As a leading nonprofit in animal health research, the foundation needed a solution that could deliver meaningful performance across programmatic display while maintaining brand alignment, efficiency, and scale.
Elcano's curated deals offered a scalable way to activate premium inventory tailored to the campaign’s philanthropic goals.
The Challenge:
The campaign aimed to address performance inconsistencies associated with open marketplace inventory.
The campaign faced challenges related to:
Viewability
Inventory quality
Audience match rates
The Solution:
Elcano delivered curated deals that were designed to surpass client goals.
Supply-side Data Application:
Isolated contextually-focused, premium inventory to align with the target audience.
Optimized Performance:
Optimization technology refined bid requests to ensure performance-driving combinations of data and inventory.
The Results:
Elcano’s curated deals delivered superior results, highlighting the power and effectiveness of supply-side curation in driving campaign performance.
1.8x ROAS
While the overall campaign delivered a 1.5x ROAS, Elcano’s curated deals lifted performance by an additional 30%.
110% CTR Lift
Elcano curated deals were optimized to surpass client CTR goals.
77%+ Viewability
40.4% more efficient CPM
compared to benchmark
