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Elcano: Performance, Optimized
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Elcano: Performance, Optimized
Services
Content
About
Contact
Services
Content
About
Contact
Curation is Not a Buzzword (Unless You’re Doing it Wrong)
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Curation is Not a Buzzword (Unless You’re Doing it Wrong)

At Elcano we’re building the most advanced curation desk in the industry, helping all parties fully harness the power of curation technology.

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Does Curation Really Benefit the Publisher?
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Does Curation Really Benefit the Publisher?

Curation is about reshaping the programmatic landscape to ensure we’re delivering consistent value to those who create the content that drives the ecosystem.

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Curation Isn’t Static: Why Optimization is the Key
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Curation Isn’t Static: Why Optimization is the Key

Our approach at Elcano emphasizes the integration of advanced technology with human expertise.

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