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Elcano: Performance, Optimized
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Elcano: Performance, Optimized
Services
Content
About
Contact
Services
Content
About
Contact
CASE STUDY: Elcano’s Victoria Drives CPA Efficiency for Leading Automotive Brand
Brendan Sullivan 9/26/25 Brendan Sullivan 9/26/25

CASE STUDY: Elcano’s Victoria Drives CPA Efficiency for Leading Automotive Brand

Elcano partnered with a leading automotive brand on its Summer 2025 programmatic campaign, focused on driving efficient performance against strict CPA goals.

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CASE STUDY: How Elcano Boosted ROAS & CTR for a National Fundraising Campaign
Brendan Sullivan 7/11/25 Brendan Sullivan 7/11/25

CASE STUDY: How Elcano Boosted ROAS & CTR for a National Fundraising Campaign

Learn how Elcano optimized for performance goals, highlighting the importance and effectiveness of programmatic curation.

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Curation is Not a Buzzword (Unless You’re Doing it Wrong)
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Curation is Not a Buzzword (Unless You’re Doing it Wrong)

At Elcano we’re building the most advanced curation desk in the industry, helping all parties fully harness the power of curation technology.

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Does Curation Really Benefit the Publisher?
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Does Curation Really Benefit the Publisher?

Curation is about reshaping the programmatic landscape to ensure we’re delivering consistent value to those who create the content that drives the ecosystem.

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Curation Isn’t Static: Why Optimization is the Key
Brendan Sullivan 5/9/25 Brendan Sullivan 5/9/25

Curation Isn’t Static: Why Optimization is the Key

Our approach at Elcano emphasizes the integration of advanced technology with human expertise.

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